New Study to Investigate Effect of Direct to Consumer Drug Marketing
"Drug companies are spending exorbitant sums of money on television advertising, and their efforts are not in vain. Nowadays, consumers go to their physicians requesting prescriptions for drugs they've seen advertised on TV. But is drug advertising misleading consumers, asks a new study in the Annals of Family Medicine .
The pharmaceutical industry says TV ads provide consumers with important information about certain drugs. However, research showed that while the ads were technically accurate, the tone of the messages were often misleading."
Read the full story at adrugrecall.com.
Post A Comment / Question